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Move the Needle! How to Mobilize Your Supporters to Take Action
Monday, April 4, 2011 from 9:00 AM to 12:00 PM (EDT)
Miami Beach, FL
Social Media for Social Good Camp
Take charge of new social technologies for your social enterprise, campaign or nonprofit cause
Whether you want to grow your membership, raise funds or loans, recruit more followers, gather petition signatures, find volunteers for your cause or connect with your community, Move the Needle! How to Mobilize Your Supporters to Take Action will offer guidance that will help your organization create impact for years to come.
This special 3-hour workshop/bootcamp will dive deeply into strategy, tactics and tools available to social entrepreneurs and nonprofit change agents. Minutes later, Sustainatopia will rev up with the second annual Social Venture Capital/Social Enterprise Conference (SVC/SE – Miami).
Don’t be intimidated by social tools! Learn how to formulate a strategy, then put the right tools to use in this power-packed interactive workshop.
Who should come
- Social enterprise executives, managers & aspiring entrepreneurs
- Representatives of nonprofits, foundations and NGOs
- Change agents and representatives of social cause organizations
- VCs, investors and philanthropists
- Political reformers, journalists and educators
- Community managers and government workers
- Activists, advocates and those who want to make the world a better place
When & where
When: Monday, April 4, from 9 am to noon, before the conference’s opening session
Where: Miami Beach Convention Center, room B210
How much: $99 for the bootcamp only ($92.90 + $6.10 Eventbrite fee) — click the orange ORDER NOW button above. If you have a Discount Code, enter it at the top of this page before clicking the ORDER NOW button. (Note: this payment is for the bootcamp only and does not include registration for the Social Capital Venture/Social Enterprise Conference. You may attend the conference and register separately for that, or you may attend the bootcamp alone.)
J.D. Lasica is a social media strategist, consultant and author who is considered one of the world’s leading experts on the social Web. He is founder of Socialbrite.org, a learning hub & global consultancy that works with nonprofits and social enterprises, and Socialmedia.biz, which works with major brands. A blogger since 2001, J.D. co-founded Ourmedia.org, the first free video hosting site, a month before YouTube.
He has spoken at or given workshops at Harvard’s Berkman Center, Stanford, MIT, NYU, SXSW, the Cannes Film Festival and at events in Paris, Milan and Seoul. J.D. was named one of the Top 40 Silicon Valley Influencers and one of CNET’s Top 100 Media Bloggers. Follow him on Twitter at @jdlasica.
Sloane Berrent is a digital strategist focused on campaigns in social innovation and corporate social responsibility. She is Director of Digital Marketing at Lippe Taylor, a New York-based marketing and public relations agency that focuses on women's brand and women's issues. She is also a partner in Socialbrite.
A former Kiva Fellow, she is the co-creator of Cause It’s My Birthday, a nationwide malaria prevention campaign. In January 2010 Sloane attended the World Economic Forum (Davos) as the citizen journalist for MySpace and The Wall Street Journal and in February 2011 she traveled to Haiti. She is a nationally recognized speaker on community building and “cause-filled living” and writes on her blog, The Causemopolitan. Follow her on Twitter at @sloane.
This workshop will focus chiefly on practical, down-to-earth tactics and strategies that busy professionals can immediately take to engage supporters. The emphasis is on actionable takeaways. You’ll be introduced to several examples of social enterprises, nonprofits and organizations that are moving the needle — with real-world examples you can learn from.
We encourage interaction and questions during our sessions! If your social enterprise or nonprofits has “lessons learned” that you’d like to share, email us and we’ll call on you during the session.
Some of the questions we’ll cover:
- What strategies & tactics will motivate supporters and newcomers to take specific actions on behalf of my organization or cause?
- What are the essential elements of a successful advocacy campaign?
- How can I successfully use social tools to mobilize my organization’s members, spread awareness, enlist supporters, raise funds and drive action?
- How can storytelling and video advance the mission of my social enterprise?
- Which organizations are moving the needle, and what are they doing right?
- What are some of the cutting-edge tools and resources available for change agents looking to make a difference?
- What do you want to know? Email us in advance.
Format, food & drinks
Where possible, we’ll use a roundtable approach and a short small-group breakout session that encourages dialogue and interaction. We'll also try to include an appearance by a local social entrepreneur who’ll provide an account of how their enterprise is moving the needle as well as a Q&A.
Participants are encouraged to bring a brown bag lunch. Snacks and water will be provided.
This is part of Socialbrite's nationwide series of social media bootcamps. At Personal Democracy Forum, we presented to 50 social activists & nonprofits (at $199 per person — twice the price of Miami).
Hear what Jeff Pfaff, founder & CEO of mtbMobile, said about taking the bootcamp in this 60-second audio:
In addition to this 3-hour live training, during the bootcamp you’ll also be access to download these full-color handouts and guides at no additional cost:
- 12 Steps to Mobilize Your Cause — Summary of all the action items you need to conduct a successful campaign.
- Team Collaboration — Tools to help you work with other organizations or your own team members in multiple locations.
- 15 Best Practices for the Social Web — High-level principles to help you succeed in social media.
- 12 Social Action Hubs — Selectively plug into some of these online communities and crowdsource platforms to promote a social cause.
- 40 Hashtags for Social Good — Use these Twitter hashtags as you tweet for your cause to gain wider visibility and viral help from the community.
- A Mobile Activism User’s Guide — A 16-page guide introducing you to the world of mobile activism and showing you how you can take your organization mobile.
- 10 Mobile Apps for Social Good — Apps for your iPhone or Android.
- 6 Twitter Tips for Change-Makers — A series of tips to help your organization use Twitter more strategically.
This bootcamp is being put on by Socialbrite.org, a community resource for nonprofits and social enterprises. While the bootcamp is part of Sustainatopia, Sustainatopia is not responsible for the bootcamp's content.
When & Where
Social Venture Capital/Social Enterprise conference at Sustainatopia
The 2nd annual Social Venture Capital/Social Enterprise conference is part of Sustainatopia 2011. See the conference agenda (2 separate registrations for the conference and the bootcamp).